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February 1, 2017
By: TOM BRANNA
Editor
Shiseido Americas named Alexandra Papazian general manager of Laura Mercier, effective March 1, 2017. Based in New York, Papazian will be responsible for the development and execution of the overall strategy for the Laura Mercier business in the US and abroad. In addition to establishing the brand’s broader goals and objectives, she will focus on increased marketing efforts, product development, digital outreach and international expansion. Nancy Bernardini, current general manager of Gurwitc...
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